The Growth Company Invitation to Tender for the Supply of a Digital Marketing Platform

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About this contract

Marketing Manchester (MM), part of the Growth Company (GC), is seeking to appoint a provider to supply a Digital Marketing Campaign Platform. Marketing Manchester are delivering this project on behalf of the Manchester Accommodation Business Improvement District (ABID), a ground-breaking initiative, which launched on 1st April 2023.  Led by the city's hotel and serviced apartment providers, it aims to create new events, improve guest welcome and street cleanliness and amplify marketing campaigns that drive overnight visits in Manchester and Salford. The purpose of this project is to appoint a digital marketing platform to deliver a programmatic advertising campaign as part of the Q4 ABID Leisure Marketing Campaign, and build data and insights to steer future marketing campaign activity.   Key Objectives The key objectives of the project are to: 1. Raise awareness of Manchester as a leisure visitor destination to a target audience of Experience Seekers and Families 2. Drive incremental consideration and increase overnight stays from travellers within the UK and Ireland across the months of January - March 2024 3. Drive incremental consideration and increase overnight stays from two international markets: Germany and Spain, across the months of February - March 2024 4. Drive economic impact to the Greater Manchester economy 5. Build a dashboard of Manchester data and insights to steer future campaign activity A budget of £190,000 (GBP) exclusive of VAT has been set for the delivery of this service . This budget is from Year One of ABID activity, April 2023 - March 2024. Subject to funding, there may be additional years of funding available in the future, but we can't anticipate this value at the present time. To apply for this Invitation to Tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your ITT submission must be made on the Panacea Portal. The deadline for submission of the required documents is: 17:00pm on Wednesday 10th January 2024.

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