L25013-T-SG - Customer Data Unification Platform

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About this contract

LLA has the aim of delivering seamless & personalised guest experiences at every touchpoint that drive value for the guests and the business. In order to meet this ambition, LLA requires a suitably experienced and technologically capable Customer Data Platform provider to unify LLA’s guest data into a single customer view, ingest relevant contextual data from the operation and third parties to orchestrate personalised, contextually relevant and useful guest experiences delivered seamlessly across existing and new touchpoints as they are developed. This contract would be awarded for a six-year period. This will be subject to good performance of the supplier and success of the platform, that it continues to be market leading and meets the evolving requirements of LLA & our guests. For further details, please see the tender documentation available via the procurement portal.

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