GTR Marketing Media Tender
Govia Thameslink Railway Limited · £20,190,000 · closes 14 Nov 2023
£20,190,000
Estimated value
Closed
Deadline
1 Sept 2023
Published
This tender has closed.
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About this contract
GTR is seeking to competitively procure a supplier to provide marketing communication services, including the provision of a media strategy, digital strategy, media planning and buying, PPC and SEO services, alongside associated insight, data and analytics services to effectively interpret and review performance. The purpose of the Procurement is to select a supplier to deliver marketing media services and to ensure: - Alignment to GTR's vision/values/strategic pillars; - Adherence to robust SLAs (Service Level Agreements) /KPIs (Key Performance Indicators) to drive the right behaviours; - Guarantee an increased Return on Investment (ROI); and - Delivery of efficiencies.
Key dates
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