Digital Media Buying - Guildhall School

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About this contract

The estimated contract value over four (4) years is £628,045. This include the spend for media campaigns and agency fees. Summary of requirements: • Plan digital media campaigns for a range of Guildhall School offerings, providing expertise on digital marketing platforms and the best ways to target the School‘s audiences. • Provide recommendations on best use of budget, creative and copy and provide insight on the media buying landscape and market trends. • Implement these campaigns, including booking the ads, targeted copywriting, ad building, ensuring all tracking is in place and liaison with media owners as required. • Provide regular (at least weekly) reports on the campaign performance, and proactively recommend and implement optimisations, and provide detailed end of campaign reports including recommendations on future campaign activity. • Meet regularly with the marketing leads for each audience area, and share best practice and campaign updates. More details on the scope of the contract are contained in the Brief.

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