Closed

Customer Data Platform (CDP)

The British Broadcasting Corporation (BBC) · £8,000,000 – £10,000,000 · closes 25 Apr 2024

£8,000,000 – £10,000,000

Estimated value

Closed

Deadline

21 Mar 2024

Published

Awarded

mParticle, Inc£8m · to 24 September 2031

Awarded 20 August 2024

This tender has closed.

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About this contract

The BBC is looking for the service of a Customer Data Platform (CDP), which will be responsible for data management, campaign management and activation. The service will ingest, host, model and manage data by connecting to the BBC's data warehouse, and will manage platform access to this data. It will also oversee campaign creation, orchestration and activation across multiple owned, CRM and paid media channels. The spend range is over the term of 7 years. This includes 1 year for integration/transition, named "Year 0", and a period of three (3) years from the Service Commencement Date (the "Initial Term"). The Contract may be extended for further 3 years from the end of the Initial Term. The spend range over the 7 year term is between £8 million - £10 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.