Conversion and Data Insights Services for University of Birmingham

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About this contract

The University of Birmingham invites tenders to manage the engagement and communications with our international offer holders to drive conversion through to the point of enrolment and provide strategic insights into market and competitor trends. The successful tenderer will play a crucial role in supporting the University's ambitious international student recruitment efforts. In the preceding year of 2022, our existing service provider effectively engaged with circa 14,000 offer holders. However, considering our vision for growth, we anticipate a substantial increase in this figure over the next five years. Companies whose sole business is as an agent specialising in the referral of international student applications should not submit tenders for consideration.Tenderers will be required to * Provide evidence of experience within the field of international student engagement, conversion, and marketing within the higher education sector in the UK. * Provide evidence of overseas hubs

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