BTA989 Airline Carrier (China)

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About this contract

VisitBritain is seeking an airline carrier who has a market presence in China to work with from July 2018 through March 2021 to encourage Chinese consumers to travel to Britain. The ideal partner would have strong networks across Chinese ports, including Beijing and Shanghai and strong networks links throughout Britain. The partner should be an established brand in China with a solid reputation and substantial market share air travel to Britain. They must have experience in promoting travel to Britain including brand, tactical and content marketing. The ideal partner would have strong customer reach across owned and earned channels (databases, social channels, websites etc.), baseline being 500,000.

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