Closed

2023-646 Social media requirements

AHDB (Defra Network eTendering Portal) · £5,000,000 · closes 22 Jan 2024

£5,000,000

Estimated value

Closed

Deadline

5 Dec 2023

Published

This tender has closed.

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About this contract

AHDB would like to procure a social media partner to deliver its domestic, consumer-facing ‘always-on’ social media activity, to help us creatively achieve our goals, whilst complying with legal obligations, and ensuring the best return on our levy payers’ money.<br/><br/>The current brands are as follows:<br/>• We Eat Balanced (‘We’ will change to ‘Let’s’ Dec 2023)<br/>• Love Pork<br/>• Simply Beef & Lamb<br/><br/>However, there’s potential for social media needs to change over time, depending on developing business requirements.<br/>The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB’s e-Sourcing portal.

Key dates

Published5 Dec 2023
Submission deadline22 Jan 2024 Add to calendar ↓

Source

Source notice on Find a TenderView ↗

Lot — bid on it if it fits

This contract has one lot. Bid if it suits your firm.

AHDB would like to procure a social media partner to deliver its domestic, consumer-facing ‘always-on’ social media activity, to help us creatively achieve our goals, whilst complying with legal obligations, and ensuring the best return on our levy payers’ money.<br/><br/>The current brands are as follows:<br/>• We Eat Balanced (‘We’ will change to ‘Let’s’ Dec 2023)<br/>• Love Pork<br/>• Simply Beef & Lamb<br/><br/>However, there’s potential for social media needs to change over time, depending on developing business requirements.<br/>AHDB’s total spend for social media is variable, depending on business requirements. The table below indicates an approximate spend over the last few years. Future spend may increase or decrease over the life of the new contract.<br/><br/>Regardless of spend, we expect value for money and a strong return on investment.<br/><br/>2023-24 £700-750k<br/>2022-23 £330k<br/>2021-22 £400k<br/><br/>AHDB reserves the right, if required, to source additional social media support, as there may be instances where better value / specialist support can be achieved elsewhere. In such cases, our social media partner will be advised and consulted with accordingly.£5,000,000

Who to contact

NameSarah Waters
Emailprocurement@ahdb.org.uk

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